Did you see that new commercial on TV yet? First off, it’s hysterical. Second, I have no idea what the product or service is that they’re selling. Third, I doubt that I’ll be eating cottage cheese anytime soon.

Here’s the deal: College kid sitting in the livingroom. He’s eating some white stuff out of a half gallon carton of what used to be…milk.

College roommate walks by and asks him what he is doing. The first guy says,

“Eating.”

The other guy,

“What are you eating?”

First guy,

“Cottage cheese.”

Second guy,

“Hey, dude, that’s not cottage cheese.”

And then the punch line that kills me, the first guy, nonchalantly and then reaching back in with the spoon for more of a taste,

“Oh.”

Then some big boy announcer comes on and says stuff that the sponsors hoped I would have remembered. Maybe next time.

Say, “Cheese.”